High tech public relations: Happy 25th birthday

Public relations was born over a drink at a swanky NYC nightclub on 50th Street in the 1930s. Strategy: Alluring debutantes were posed and photographed with their heads thrown back in glee, cigarettes dangling from their fingertips, selling glamour to entice the part of the public - women -- who didn't smoke. It worked. The gossip columnists went gaga and ran back to their typewriters and a 2 AM deadline. Sales shot up. PR was a man in a teddy bear costume at a 1950s auto parts trade show. He ...more